Privacy Policy
Last updated: June 2026
Fill in the Blanks ("FIB", "we", "us" or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it and the choices you have, when you visit fillintheblanks.co.in or purchase our products. By using our website, you agree to the practices described in this policy. If you do not agree, please do not use our website or services. This policy is framed in accordance with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
1. Information We Collect
We collect the following types of information:
Information you give us directly
- Name, email address and phone number, when you sign up for our newsletter, join our WhatsApp community or apply for our playtest program.
- Shipping address and billing details, when you place an order or preorder.
- Payment information, processed securely through our payment gateway partner; we do not store your card or bank details on our own servers.
- Your child's first name and age range, only if you choose to share it for purposes like the playtest program credit or age-based product recommendations.
- Any message, feedback or query you send us through our contact form, email or WhatsApp.
Information collected automatically
- Device, browser and general usage information when you browse our website, through cookies and similar tracking technologies.
- Pages visited, time spent and clicks, used to understand how visitors use our site and to improve it.
2. How We Use Your Information
We use the information we collect to:
- Process and fulfil your orders and preorders.
- Communicate with you about your order, our games or your playtest application.
- Send newsletters or WhatsApp community updates, only if you have opted in.
- Improve our website, products and customer experience.
- Respond to your questions, feedback or support requests.
- Meet legal, tax and regulatory requirements.
We do not sell your personal information to third parties.
3. Children's Information
Our website and checkout process are intended to be used by parents, guardians or other adults, not directly by children. We do not knowingly collect personal information directly from children under 18 through our website.
Where a parent or guardian voluntarily shares a child's name or age, for example for our playtest credit perk, this information is provided and controlled entirely by the parent or guardian, and is used only for the specific purpose it was shared for, such as printing a name on packaging or sending age-appropriate product information.
We do not use a child's name or details for advertising or marketing directed at the child.
If you believe your child has provided us with personal information without your consent, please contact us at the email below and we will remove it.
4. Sharing of Information
We share information only where necessary to run our business, including with:
- Our ecommerce platform provider, which hosts our store and processes your order.
- Payment gateway providers, such as Razorpay, to process your transactions securely; we do not see or store your full card details.
- Courier and logistics partners, to deliver your orders.
- WhatsApp Business or similar platforms, if you choose to join our community.
- Email or marketing tools, to send newsletters you have opted into.
- Government or regulatory authorities, where required by law.
These partners are only given the information needed to perform their specific service and are contractually expected to handle it securely. We do not sell, rent or trade your personal information to any third party for their own marketing purposes.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Keep items in your cart as you browse.
- Remember your preferences.
- Understand site traffic and usage through analytics tools.
You can disable cookies through your browser settings, though some parts of our website, like the cart or checkout, may not work properly if you do.
6. Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law, such as tax and accounting record requirements.
8. Your Rights
Depending on applicable law, you may have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your information, subject to legal requirements.
- Withdraw consent for marketing communications at any time, by using the unsubscribe link in our emails or by messaging us directly on WhatsApp; we will action this within a reasonable time and without asking you to justify why.
To exercise any of these rights, please contact us using the details in Section 11.
9. Third Party Links
Our website may contain links to third party websites, such as our social media pages. We are not responsible for the privacy practices of these external sites and encourage you to review their respective privacy policies.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on this page with a revised "Last updated" date.
11. Grievance Officer and Contact Us
In accordance with applicable Indian law, the following Grievance Officer can be contacted for any concerns regarding this policy or your personal information:
For all other queries, you can reach us at: